Selling to different personality types

Selling Styles Can Make a Difference.

Top-performing sales representatives know that there are two things they must do to close a sale.

First, they must employ a variety of sales styles.

Second, they must use the right communication style to convey the images, sounds and emotions that will seal the deal. This workshop will teach you to identify and use the communication style that appeals best to the different personalities of our customers.

Successful sales representatives utilize a combination of the five selling styles: the Relationship Selling Style, the Technical Problem-Solving Style, the Account Servicing Style, the Attack Style, and the Business Partnering Style. To successfully use these styles, the sales professional also has to know the communication style of the client. Does the client want to see the benefits of the product? Does he want to feel the benefits of the product? Or, does he want to hear the benefits of the products?

The VAK learning styles model suggests that most people can be divided into one of three preferred styles of communication. These three styles are Visual, Auditory and Kinesthetic.

The challenge to you is to identify the preferred communication style of the client. What are the words and actions that appeal to their communication style? This workshop will teach you how to identify the preferred style and how to use it to close the sale.

Training Methodology

This seminar-workshop uses a fun and stress-free experiential learning environment and includes:

• Short lectures
• Demonstrations and illustrations
• Role-Playing
• Group Discussion
• Limited number of participants only

Who Should Attend?

This workshop is valuable for all sales professionals.

Additional Benefits of the workshop

• Buffet Lunch at a nearby hotel
• AM and PM snacks
• CD of presentation materials
• Certificate of attendance
• Free WiFi Internet Connection

Register Now Slots are limited!

Pre-registration is required. For reservations, please contact Chili, Francis or Raffy Pefianco at (632) 396-5425 (632) 372-4563 or 0918-937-3455. You may also call the seminar venue at 813-7824 on seminars days (Usually Wed, Thu and Fri). Please email seminars@rmpconsultancy.com to make a reservation.

Workshop Topics

• The Five Prominent Sales Styles
  • The Relationship Selling Style
  • The Technical Problem-Solving Style
  • The Account Servicing Style
  • The Business Partnering Style
  • The Attack Style
• Identifying Personality Styles
  • Visual
  • Kinesthetic
  • Auditory
• Adjusting your sales style to the client
  • Visual – getting the client to see the benefits of the product
  • Kinesthetic – getting the client to feel the benefits of the product
  • Auditory – getting the client to hear the benefits of the product

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