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Effective Sales Communication

This program will teach you how to eliminate barriers to open communication, recognize the barriers to and signs of closed communication, and how to build and maintain open communication with your clients.

Everyday, salespersons find themselves in situations requiring effective communication skills. These situations include conversations with account personnel, doing sales presentations, conducting business reviews, and reporting sales performance to management.

This program will help you develop your face to face communication skills. You will learn the total communication process and discover how it can be applied to your job. This program will teach you how to eliminate barriers to open communication, recognize the barriers to and signs of closed communication, and how to build and maintain open communication with your clients.

The presenter, Mr. Bong Cendana, has over 25 years of experience “in the trade”. He will bring you step by step through the communication process involved in effective selling. He will show you the various issues that are important to your client and what you need to do to respond to these issues. A 2day seminar.

Workshop Presenter

Emmanuel Bong Villamil Cendana

(click here for Bong’s resume)

Bong Cendana

Bong V. Cendana has extensive experience in Sales and Marketing management and training being in this field for more than 25 years. He has held senior executive positions at Procter & Gamble Philippines, Del Monte Philippines, Metro Pacific Corporation, Pepsi Cola Bottlers Inc., Sterling Tobacco Corporation, and Henkel Philippines. Bong will share with you the many tips and techniques he has learned over the past 25 years in running the sales programs for many large and successful companies.

Training Methodology

The program is highly interactive and includes:

  • Sharing of Actual field experiences
  • Visual Presentations
  • Usable templates
  • Group Discussions
  • Coaching
  • Role playing and Critiques

What you will Learn

  • The total communication process
  • How to respond correctly to different sales situations
  • How to effective use of good communication skills to increase sales

Discussion Points

  • What is Information Exchange
  • Communication practices in your trade
  • Knowing and Understanding Open Communication
  • Developing your listening skills
  • Knowing and Understanding Close Communication
  • What are the Barriers to “Open” Communication
  • How Openness can be developed in Communication

This program is also available in in-house, tailor fitted formats, to address your specific concerns.

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