Mastering the Fundamentals of Selling

Mastering the Fundamentals of Selling: The Basics of Effective Selling

Customers today are more knowledgeable than ever, which makes the role the salesperson that much more important. The salesperson must be well trained and organized to ensure that every sales call is executed well and the sale is closed.

This program teaches the fundamentals of selling. It provides a structured approached to ensuring that the sales person knows and is able to his job do daily, weekly, and monthly.

Getting your sales team better organized is the key to success in today’s sales battlefield. The better equipped the salesperson, the better his chances of achieving desired results.

This program can be customized to suit your organization’s specific training objective.

Workshop Presenter

Emmanuel Bong Villamil Cendana

(click here for Bong’s resume)

Bong V. Cendana has extensive experience in Sales and Marketing management and training being in this field for more than 25 years. He has held senior executive positions at Procter & Gamble Philippines, Del Monte Philippines, Metro Pacific Corporation, Pepsi Cola Bottlers Inc., Sterling Tobacco Corporation, and Henkel Philippines. Bong will share with you the many tips and techniques he has learned over the past 25 years in running the sales programs for many large and successful companies.

Training Methodology

The program is highly interactive and includes:

• Sharing of Actual field experiences
• Visual Presentations
• Usable templates
• Group Discussions
• Coaching
• Role playing and Critiques

Program Objective

At the conclusion of this program the participants are expected to be fully organized to meet trade challenges and deliver the sales objective.

What you will Learn

This is an intensive program that will illustrate in detail the vital steps of:

• Sales Preparation
• Sales Execution
• Sales Analysis

Discussion Points

• Understanding your Role
• Your work expectation
• Importance of Key Result Areas (KRA’s)
• Getting Organized: Daily Routine
• Basic Call Procedure
• Planning (balances)
• What it takes to do a Sales Call

This program is also available in in-house, tailor fitted formats, to address your specific concerns.

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