Internet Marketing Fundamentals

“Internet marketing is the way to attract a large number of buyers to your products and services without breaking your bank account. ”
Raffy Pefianco

How you will benefit

• Learn the best practices for effective internet marketing
• Learn the secrets of internet marketing on a shoe string budget
• Understand the creative requirements for effective internet marketing
• Understand the technology requirements for effective internet marketing

The topics you will cover

• The elements of Internet Marketing
• How the Internet Has Changed the Buying Process
• Creative and technical elements
• Expectations of the Internet User
• Email Marketing: “Direct Response Marketing”
• Web Design: “Basic Principles in Design”
• Search Engine Optimization: “Does it really work?”
• Writing copy for the web : “What is the the Message?”
• Analyzing you Web Statistics: “Measuring the What and the Why”
• Social Media Marketing (e. g. Facebook, Multiply etc)

Additional Benefits of the seminar

• Buffet Lunch at a nearby hotel
• AM and PM snacks
• Seminar worksheets
• CD of valuable presentation materials
• Certificate of attendance
• Free WIFI Internet Connection

Training Methodology

The workshop is a fun learning experience and includes the following:

• Short Lectures
• Case studies,
• Group discussions
• The group size is intentionally limited to maximize learning

Here’s what they say about RMP Consultancy

“RMP Consultancy is a good sales booster for people who have been doing the rounds for years.”
Lorna Gamboa
Asian Tigers Lane Moving

“This seminar is practical and it guides participants on how to implement it in their respective organizations.”
Jennifer B. Rodil
Tann Phils. Inc.

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